Data protection notice

Data protection
Data protection
  • Data protection and security

    The protection of personal data and therefore your privacy is taken very seriously by us. We would like to set out here how we protect your data and what it means for you when you use our personalized services. To ensure maximum protection of your privacy, we of course comply with all legal requirements regarding data protection.

  • Data processing entity and Data Protection officer

    The responsible entity and service provider is Sixt Mobility Consulting GmbH, Zugspitzstraße 1, DE 82049 Pullach (hereinafter referred to as "Sixt"). You can contact the Sixt data protection officer at any time in relation to any matter relating to data protection. Preferably by email at:

  • What is personal data?

    Personal data is information that can be associated with you as an individual. Examples include your name, address, postal address, telephone number or e-mail address. Non-personal data is information such as the number of users of a website.

  • Collection, processing and use of personal data by Sixt

    Personal data is collected via this website if you provide it voluntarily, for example, by filling out forms, sending e-mails or in particular, by submitting a vehicle request. We use this data either for the purpose specified, or arising out of the enquiry in relation to which the data were originally collected. Commercial use of the data is carried out solely for the purposes of our own marketing (including making recommendations) and market research, within the parameters of the law. Transfer to third parties only occurs where this is necessary for the fulfillment of the contract, for example, to licensing authorities for the registration of the vehicle (or the shipment of the vehicle registration document), to regulatory authorities for the registration of the vehicle and to regulatory and road authorities for administrative investigations in the event of a traffic violation. Insofar as third party companies are contracted to carry out certain tasks, they act as a contract data processor within the meaning of section 11 of the German Federal Data Protection Act (BDSG). Such persons are therefore contractually obliged in respect of the processing of personal data transmitted solely in the context of a specific task corresponding instructions from Sixt. Storage takes place on servers within the European Union.

    In addition, you can always access general information at without disclosing your personal data.

    We use your e-mail address to offer you specific similar products or services. You can withdraw consent to the use of your email address at any time without incurring any costs other than transmission costs at basic rates. The easiest way to do this is by clicking on the link at the bottom of our e-mail. You can also unsubscribe by writing to:

    Furthermore please note that more generally, you can withdraw consent to the use of your data for the purposes of advertising or market research at any time. Please send your withdrawal of consent to: Sixt Mobility Consulting GmbH, Subject: Consent withdrawal, Zugspitzstraße 1, 82049 Pullach, or by e-mail to:

    If we additionally use personal data for a purpose that requires your consent under the statutory provisions, we will request your explicit consent. You can revoke such consent at any time. In accordance with statutory requirements, we can create user profiles using a pseudonym for the purposes of advertising, for market research and to improve our Internet services, but only if you have not revoked consent.

  • Security, SSL technology

    Sixt has taken technical and organizational measures to protect your personal data, in particular against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. These security measures are continually updated in line with technological developments. The transfer of personal data between your computer and our server is always encrypted (Secure Socket Layer, "SSL").

  • Cookies

    When visiting our websites, information generated by us may be stored on your computer in the form of a "cookie". "Cookies" are small text files that are copied from a web server to your hard drive. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Cookies cannot run programmes or deliver viruses to your computer. The cookies we use do not contain any personal data and will not be merged with such data. The information collected through the use of cookies will only be used to analyze the function and use of websites, whereby anonymous evaluations and charts on the number of visits, number of pages viewed per user etc. will be created. Analyses are solely for the purposes of our own market research and optimizing and tailoring the site being used.

    Most cookies we use are so-called session cookies, which are required to keep visiting consistent i.e. to ensure, for example, that saved searches are retained during the session. In addition, we need session cookies to ensure that a specific offer that you have clicked on will be assigned to your request (e.g. for promotional offers). These session cookies are automatically deleted when the session ends. We also use cookies to see if you may be interested in specific offers on a later visit to the site, enabling us to make you targeted offers when you view the site.

    Cookies with a lifetime of no longer than one year are used for the storage of search requests via the bookmark function and for carrying out user testing and user surveys, and these are thereafter automatically deleted.

    Finally, we need to use cookies that determine who or which campaign generated a customer, in order to settle accounts with our advertising partners. We collect this information only in the abstract, so that is not traceable to individual people. These cookies have a lifetime of 31 days.

    You have the option to accept or decline cookies. Most Web browsers automatically accept cookies. However, you can usually adjust your browser settings to reject cookies. If cookies are rejected, it may be that you cannot use some features of this website. If cookies are accepted, you can delete these cookies later on. For example, in Internet Explorer 8, you can delete cookies by selecting "Tools" >"Delete Browsing History" and clicking "Delete Cookies" . If you delete cookies, any settings that are controlled by those cookies, including advertising settings, will be deleted and might no longer be recoverable.

  • Disclosure, amendment, and deletion of data

    For disclosure, amendment or deletion requests, please write with your name and your contact details to or by post to the Data Protection Officer at Sixt Mobility Consulting GmbH, Zugspitzstraße 1, DE 82049 Pullach.

    Please note that your right to deletion of data may be limited by legal retention obligations that we are required to observe. In addition, courts, law enforcement agencies or other legally competent authorities may, by law, retrieve data or request information.

  • Use of External Cookies

    Google Inc. ("Google"), 1600 Amphitheatre Parkway, Mountain View, California, 94043, USA. The stored data generated by cookies is transmitted and stored by Google for evaluation in the US. Google respects the privacy policy of the "US Safe Harbor" agreement and is registered with the US Department of Commerce's "Safe Harbor" programme. Google transmits the data to third parties only in the context of compliance with legal requirements or in the context of order data processing. Google will not combine the data collected with other data collected by Google.

    Google Conversion Tracking

    If you come to our website via a Google ad, a cookie will be stored on your computer. Using this cookie we and Google can see that you have arrived at our site via a Google ad. This serves to create conversion statistics, i.e. to detect how many users arrive after clicking on an ad on a conversion page, e.g. to complete an order.

    Blocking cookies from the domain

    Google remarketing or "similar target groups" feature

    Using cookies, users of our website are specifically targeted through advertising on the pages of the Google partner network, as user behaviour was analysed when visiting our website.
    Alternatively, you can disable DoubleClick cookies on the Digital Advertising Alliance site at

    Doubleclick by Google

    Your browser is assigned an anonymous identification number when using cookies (ID). These cookies do not contain personal data. This is so that Google and its partner sites, can display targeted advertising based on your previous visits to our site and other websites.

    Disable: you can prevent the collection and use of data generated using the cookies by Google. To do so, disable these at the website of the Digital Advertising Alliance at the following link DoubleClick cookies or install the following link retrievable browser plugin.

  • Use of Google Analytics

    This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses so-called 'cookies', which are text files stored in your computer which enable analysis of how you use the website. The information generated by the cookie regarding your use of this website (including your anonymised IP address, which will be shortened and no longer traceable to an individual) is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators, and for the provision of other services related to Internet use and use of the website. Google may also pass this information on to third parties in so far as this is required by law or as far as third parties may process the data on Google's behalf. In any event, Google will not associate your IP address with other data held by Google. You may prevent the installation of cookies by selecting the appropriate settings on your browser. However, we would like to point out that if you do so you may not be able to use all of the functions provided on this website. By using this website, you agree to the processing of data relating to you and collected by Google as described above and for the purposes set out above.

    You can withdraw consent to the future collection and storage of data at any time. You can do this using the following plug-in:

    You can find more detailed information on Google's Terms of Use and Privacy Policy at or at
    Please note that on this website Google Analytics code "anonymizeIp" has been used to achieve the anonymous collection of IP addresses (so called IP-masking).

    We also use Google Analytics to evaluate data from AdWords and double-click cookie for statistical purposes. If you do not want this to be carried out, you can disable the function via the Ads Preferences Manager (

  • Use of Google Tag Manager

    This website uses Google Tag Manager. Using this service, website tags can be managed over an interface. The Google Tool Manager only implements tags. This means that no cookies are used, and personal data are not collected. The Google Tool Manager triggers other tags that capture data again, if necessary. However, Google Tag Manager does not access this data. If deactivation occurs at domain or cookie level, it remains in use for all tracking tags, insofar as they are implemented with Google Tag Manager.

  • Newsletters

    To send the newsletter we use the so-called double opt-in process, i.e. we will only send a newsletter via e-mail if you have explicitly confirmed that we should activate the newsletter service. We will then send a notification e-mail and ask you to confirm that you wish to receive our newsletter by clicking on a link contained in this e-mail. Should you subsequently wish to receive no further news from us, you can withdraw at any time. In every newsletter you will find a corresponding unsubscribe link. You can also unsubscribe by writing to:

  • Product recommendations via email

    As a Sixt customer, you will receive regular product recommendations from us by email. You will receive these product recommendations regardless of whether you subscribe to a newsletter. In this way we would like to send you information about products from our range which could be of interest to you based on your previous purchases from us. We act strictly in accordance with statutory requirements. If you no longer wish to receive product recommendations or advertising from us, you can withdraw consent at any time without incurring any costs other than transmission costs at basic rates. The easiest way to do this is via the link at the bottom of our e-mail. You can also unsubscribe by writing to:

  • Retargeting

    Sixt uses so-called retargeting technology. We use this technology to make our range of online services more relevant to you. This technique makes it possible to target advertising at Internet users who are already interested in our shop and our products on our partner sites. We believe that personalized, interest-based advertising is usually more interesting for the internet user than advertising that has no such personal relevance. The inclusion of advertising material on our partner sites is based on cookie technology and an analysis of previous user behaviour. This form of advertising is completely anonymous. No personal data is stored and no user profiles with your personal data are combined.

  • AdClear Campaign Tracking

    We use the services of AdClear GmbH ( "AdClear") in order to collect statistical information for campaign tracking and to optimize the service offering for our customers accordingly. To this end, so-called "cookies" (text files that are stored on your computer) are used. The data is collected in a purely anonymous form. Personal data will not be sent to AdClear. AdClear GmbH is certified for data protection in the field of campaign tracking systems by TÜV Saarland.

    Objection to data storage

    In accordance with §15 of the current version of the Telemedia Law, as a website visitor, you have the right to object to the storage of data your (anonymously gathered) visitor data in the future.

    AdClear Campaign Tracking

    You can exclude yourself from the collection of AdClear campaign tracking data. A cookie named "adclearoptout" designed for this purpose can be found at This withdrawal of consent applies for as long as you do not delete the cookie. The cookie is designated for the named domain, per browser and per user of a computer. If you access our website from more than one terminal or browser, you must therefore withdraw consent to data acquisition on each device and in each browser separately.
    Objecting to AdClear Campaign Tracking .